Beginners SEO Podcast
Welcome to the Beginners SEO Podcast. Perfect for all small business owners and solo marketing teams.
In each episode we're going to touch on a different aspect of search engine optimization, mainly focusing on easy SEO tips for beginners that YOU can use on your business website to grow your organic traffic.
Want to get started with your SEO now? Head to www.theplansuccess.com for free SEO tools and resources for beginners!
Episodes
135 episodes
The 80/20 Principle In SEO: A 30-Day Roadmap To Move The Needle
SEO can feel overwhelming because there’s always more you could be doing. But in reality, 20% of actions drive 80% of results. In this episode, I’m breaking down how to apply the 80/20 principle to your SEO and giving you a simple 30-d...
Why Most Small Business Websites Don’t Rank (And What to Do Instead)
If you’ve built a website, written a few blogs and added some keywords but you’re still not ranking, this episode is for you. I’m breaking down the real reasons most small business websites don’t show up on Google. It’s usually not because you’...
SEO For Mobile: Why You Need To Be Optimising For Mobile Screens First
Mobile isn’t the “second version” of your website anymore. It’s the primary experience. In this episode, we’re breaking down what it actually means to optimise for mobile screens first, not just responsive design, but speed, structure, UX, cont...
How A Small Ecommerce Website Increased Organic Revenue By 56%
Another SEO small business website case study, showing you a realistic road map on how to audit and optimise your own website to grow your own organic traffic! This is perfect beginner SEO level stuff as it's the exact same framework I teach in...
Benefits Of SEO For ALL Of Your Marketing
If you think learning how SEO works will only affect your small business website, then I've got news for you. SEO helps all of your marketing efforts, once you understand how it works and how to do it, you'll see all of your marketing conversio...
How To Choose Keywords That Turn Into Customers
Understanding the foundations of SEO is imperative to unlocking the power of SEO, you need this episode to understand what it is and why search intent is so important when it comes to choosing the keywords that will drive the right sort of traf...
How To Build Your SEO Confidence To Start Growing Your Website
If you're nervous about breaking Google or even your website, or maybe you're feeling overwhelmed with SEO as a small business owner then this episode is perfect for you to grow your confidence and empower yourself to take control!
Small Businesses Against Big Brand Websites: How To Compete In SEO
If you're wondering if it's even worth trying to do SEO on your small business website because of the big huge brands out there, then this episode is for you! I explain why and where small biz websites have advantages when it comes ...
How This Small Business Website Increased Conversions By 55%
An SEO case study today for all the small business owners who want to learn exactly how I go about working on clients' websites just like yours to grow their organic traffic and increase conversions.
Do Paid Directories Actually Help Your SEO?
Today's Beginner's SEO Podcast is ideal if you're a small business owner or freelancer, as it's an actual listener question! Do paid directories actually help your SEO, or are they mostly helping themselves?And I’m goi...
Why You Should Stop Chasing #1 Position On Google
Ranking #1 on Google used to be the ultimate SEO goal as a small business website. You hit the top spot, traffic floods in, job done.But in 2026? That #1 ranking might sit under AI Overviews, Reddit threads, YouTube videos, shopping ads,...
What SEO Actually Is (Avoid These Mistakes)
Today in the Beginner's SEO Podcast I'm going to be explaining the fundamentals of SEO so that you can learn the difference between spammy tactics that will harm your small business website's growth and the solid, long-term SEO strategies to gr...
5 SEO Fixes I’d Make On Any Small Business Website
If you handed me a small business website today and asked me to improve its SEO fast, these are the first five things I’d fix, no fluff, no over-engineering and all catered to Beginner SEO level!In this episode, I walk through the exact ...
A Beginner's SEO Lesson In Google Search Console
Let's make something like Google Search Console a hell of a lot less scary shall? In today's ep I explain what small business owners need to know about Search Console in order to grow their organic traffic and marketing and what the...
What I'm Doing Differently With SEO In 2026
It's a good one if I do say so myself! Listen to this episode for SEO beginners if you want to learn how to approach SEO in 2026, what matters and what you need to be doing differently if you want to grow your small business website...
Backlinks For Beginners: What Actually Works (And What To Avoid)
Backlinks are one of the most confusing parts of SEO, and one of the easiest ways to get it wrong.In this episode of the Beginner’s SEO Podcast, I break down what backlinks really are, why they still matter, and how small businesses can ...
SEO Onboarding For Your Own Website Or A Client: The System I Use to Get Clarity & Momentum
In this episode, I walk you through exactly how to treat your own website like a real SEO client. From setting priorities to building a realistic roadmap, I break down what to audit, what to fix first, and how to make a clear plan you’ll actual...
How To Do SEO For Creative Businesses Like Hairdresses, Tattoo Artists, Photographers Etc.
Today I'm going to explain why an Instagram page isn't enough for your creative service business! A website will help your business grow! And the good news is, the SEO doesn't doesn't need to be complicated, let me explain!
What To Do If You Get Hit By A Google Algorithm Update
In today’s episode, we’re talking about every website owner’s worst nightmare, waking up to a Google algorithm update and watching your rankings tank overnight.I’ll walk you through exactly how to diagnose what happened, the biggest mist...
How The Google Search Algorithm Works
In this episode, I’m breaking down how Google actually works in 2025, in a beginner's SEO way that won’t make your eyes glaze over. If you’ve ever wondered why some pages rank and others don’t, this is the episode you need.We’ll talk abo...
Small Service Business SEO Case Study - Realistic Growth (With A Dip In The Middle!)
Today I break down one of my SEO Small Service Business clients and their SEO journey with me. Telling you exactly what I've been doing month by month to grow their organic traffic and enquiries! This is a great one to tune into it as it shows ...
Stop Missing Out: SEO Tips for Black Friday & Christmas 2025
This week on the Beginner's SEO Podcast, we’re diving into holiday SEO, specifically Christmas and Black Friday! A short, sharp episode with the practical, no-fluff strategies to help your site show up on Google when people are searching for gi...
Small Business SEO Checklist 2025 For AI & Google
Today I give an updated version of my beginner's SEO checklist for small business websites perfect for if you're worried about AI visibility as well as showing up on Google as well!